You're kidding? it's liquid gold! super hard to get here, it's the first item that we pay tons to buy here and you can get easily
I originally bought it to make sephardic charoset (chopped nuts and date syrup, more syrup than dates used). But it's great as a healthy sweetener -- it's really only dates and water.
The whole life challenge doesn't allow any sweetener (but a little stevia) so I've been using it instead.
I made a chia pudding yesterday at my DD's request with 1/4 cup chia seeds, 1 cup coconut milk, a pinch of cocoa and some date syrup. it's pretty good.