1. They consider themselves innately superior due to their birth (thin/white/pretty/rich/high IQ/whatever) .
2. They then castigate themselves for being born superior.
3. Then they feel super-superior for not only being superior, but for also feeling bad about their own superiority.
http://www.newsobserver.com/opinion/op-ed/article34096314.htmlIn their minds, they are literally uber-humble self-flagellating demi-gods.