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What do people pouring buckets of ice water over themselves have to do with "strike out ALS"

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Mom of Scooby:
There are videos of people all over my and Instagram doing this with a hashtag #strikeoutals. Are people donating money for this? These are the things I wonder about... Yeah I guess it gets the word out, but what does it really do..

It's like that thing a few years ago where everyone posted the color of their bra for breast cancer... Or moustshce "movember" for prostate cancer

Mom of Scooby:
Oops didn't mean to post this in running!

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